A push for experiential, forward thinking promotional programs with innovative brand, Tesla.

An interest sparked during an undergraduate product marketing subject, combined with a personal passion for automobiles created the perfect formula for a diverse marketing and PR career journey for UOW Business alumnus, Ross Purdy.

A student internship with Toyota, via a dream job working on Rockstar Games’ Grand Theft Auto, eventually led him to his current role with one of the world’s most recognised brands – Tesla.

While the name Tesla tends to conjure images of futuristic automobiles and space exploration – given its association with sister company, Space X – in Australia, a big focus of Tesla’s sits is in sustainable energy. The company’s energy mission is to accelerate the world’s transition to sustainable energy through renewable energy generation and storage.

As Marketing Manager for Tesla’s APAC Marketing division for Energy, Ross works closely alongside their team of software, construction, mechanical and electrical engineers, giving him direct insight into how and why the technology has been developed.

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