When Lachlan Stevens bought His Boy Elroy two years ago, he had a vision to build a brand based on three principles: loyalty, authenticity, and community. Now his grassroots initiative Barstool Brothers is growing.
Lachlan has had a diverse and illustrious career. After completing a Bachelor of Arts at the University of Wollongong, he joined the army and completed two tours to Afghanistan as a combat engineer.
He went on to study a Graduate Diploma of Education, before landing a role at Merlin Entertainment, working for brands like Sydney Zoo, Sea Life Sydney Aquarium and Madame Tussauds.
Now he’s the owner-operator of local burger bar His Boy Elroy, and the founder of the mental health support group Barstool Brothers.
“It’s something that happened quite organically. The staff would be having conversations with customers across the other side of the bar. Sometimes you’d have people coming in groups having a great time, and sometimes people were alone and would just talk about going through some issues. We saw a gap in the market,” Lachlan says.
The opening night of Barstool Brothers saw 70 men from all walks of life turn up to the Wollongong venue to enjoy beer, burgers, and casual conversation. Now, with more than 1,000 members and regular events, Lachlan is keen to see the initiative expand beyond his small bar.
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